About the Store
MARIA TASH stands as a pioneering force in the intersection of fine jewelry and luxury piercing, redefining body adornment through exceptional craftsmanship, innovative design, and a personalized approach to self-expression. Established by visionary designer Maria Tash, the eponymous brand has elevated piercing from a subcultural practice to a sophisticated art form embraced by fashion-forward individuals seeking distinctive personal styling. The flagship Broadway location in New York City embodies this revolutionary approach through its pristine, gallery-like environment that more closely resembles a luxury jewelry atelier than traditional piercing establishments. This thoughtfully designed space combines clinical precision with aesthetic refinement, featuring private piercing rooms staffed by highly trained specialists alongside elegant display cases showcasing the brand’s exquisite jewelry collections. Since its inception, MARIA TASH has transformed industry standards by introducing unprecedented levels of quality, precision, and artistry to the piercing experience, attracting a devoted clientele that includes celebrities, fashion insiders, and discerning individuals seeking to curate their personal aesthetic through strategic placement of fine jewelry.
What distinguishes MARIA TASH within the competitive luxury jewelry landscape is the brand’s unique integration of anatomical expertise with jewelry design innovation, creating pieces specifically engineered for optimal fit, comfort, and visual impact in various piercing placements. This specialized approach has resulted in proprietary designs including the revolutionary threaded studs and seamless rings that have become signature elements of the MARIA TASH aesthetic. The brand has also pioneered entirely new piercing placements—including the trademarked TASH Helix℠ and TASH Hidden Rook℠—that utilize previously overlooked anatomical features to create unprecedented decorative opportunities. This anatomical focus extends to the in-store experience, where expert piercing specialists conduct detailed consultations considering each client’s unique ear anatomy, personal style preferences, and lifestyle requirements before recommending optimal jewelry and placement combinations. This bespoke approach transforms the selection process from a simple retail transaction into a collaborative creative experience, resulting in personalized constellations of piercings that enhance natural features while expressing individual style through strategic placement and thoughtful jewelry curation.
The MARIA TASH jewelry collection itself represents an extraordinary fusion of traditional fine jewelry craftsmanship with innovative functionality required for body-worn pieces. Each design is meticulously created in 18-karat gold (available in yellow, white, and rose variations) and often incorporates ethically sourced diamonds and precious gemstones, elevating body jewelry to the same quality standard as traditional fine jewelry while addressing the unique requirements of pieces designed for piercing wear. The engineering behind each item demonstrates remarkable attention to detail, with mechanisms that facilitate secure placement while remaining virtually invisible, creating the brand’s signature “floating” aesthetic where gemstones appear to rest directly against the skin without visible supports. This technical mastery allows for the creation of complex designs like the celebrated Diamond Eternity rings and Floating Diamond Plume charms that maintain supreme comfort despite their intricate construction. The collection spans from subtle everyday pieces to elaborate statement designs, allowing clients to build personalized jewelry wardrobes that can be modified according to occasion, mood, or evolving style preferences. This combination of technical innovation, quality craftsmanship, and aesthetic versatility has established MARIA TASH as the definitive luxury destination for those seeking to express their individual style through the art of fine jewelry piercing.
Departments and Products:
MARIA TASH offers a comprehensive collection of fine body jewelry meticulously organized by both jewelry style and anatomical placement, creating an intuitive shopping experience that addresses both aesthetic preferences and functional requirements. The Fine Earrings department showcases the brand’s signature designs including the technically innovative Threaded Studs, which feature decorative fronts with nearly invisible threaded posts that secure with tiny disk backs, creating the illusion of gemstones floating directly on the skin. This revolutionary construction allows for safe, comfortable wear in any piercing location while eliminating the bulky butterfly backs associated with traditional earrings. The collection includes various interpretations of this mechanism, from minimalist Diamond Eternity designs featuring meticulous pavé work to elaborate statement pieces like the Diamond Vine and Flower collections inspired by natural forms. Complementing these are the brand’s renowned hoop offerings, ranging from sleek Eternity styles with invisible closures to more elaborate Clicker designs featuring decorative elements and gemstone accents. This department’s strength lies in its balance of timeless elegance with innovative construction, creating pieces that function perfectly as body jewelry while meeting the quality standards of traditional fine jewelry.
The Specialty Piercing Jewelry department demonstrates MARIA TASH’s unparalleled expertise in creating pieces engineered for specific anatomical placements beyond standard lobe piercings. This specialized collection includes designs developed explicitly for inner ear locations such as the tragus, conch, rook, helix, and daith, with dimensions and mechanisms optimized for comfortable wear in these more anatomically complex areas. Particularly noteworthy are the innovations developed for the brand’s proprietary piercing locations, including the TASH Helix℠ (utilizing the forward curl of the ear’s helix) and the TASH Hidden Rook℠ (accessing a concealed area that creates the appearance of floating jewelry). These specialized placements required the development of entirely new jewelry configurations, resulting in unique designs like the Threaded Charm Earrings that combine stud components with decorative suspended elements perfect for showcasing in these distinctive locations. The department also includes expertly crafted pieces for facial piercings including nostril and septum jewelry, featuring securely engineered closures that maintain proper positioning while maximizing comfort and aesthetic appeal. This anatomically-driven collection demonstrates the brand’s distinctive approach to jewelry design, where function and placement considerations drive innovation rather than merely adapting traditional jewelry concepts to body piercing applications.
The Curated Sets department reflects MARIA TASH’s unique position at the intersection of piercing and styling, offering thoughtfully composed jewelry groupings designed to create harmonious visual effects when worn in constellation arrangements. These sets range from Starter Collections that provide coordinated basics for those beginning their piercing journey to elaborate Styling Sets that combine complementary pieces across various sizes, shapes, and designs to achieve specific aesthetic goals. Particularly notable are the signature Ear Styling Sets, which combine multiple pieces selected to work in concert across different piercing placements, creating cohesive looks that range from minimalist diamond arrangements to more elaborate gemstone compositions. Each set includes detailed placement recommendations based on typical ear anatomy, though in-store stylists can adapt these suggestions to individual clients’ unique features. The Gemstone Collections represent another specialized department, featuring pieces organized by stone type including diamonds in various colors, emeralds, sapphires, rubies, and more exotic options like black opals and paraiba tourmalines. This organization facilitates creation of monochromatic arrangements or complementary color stories across multiple piercings. Together, these departments demonstrate MARIA TASH’s evolution beyond individual jewelry pieces into comprehensive styling concepts that consider the entire ear (or body) as a canvas for artistic adornment, reinforcing the brand’s position as pioneers in the curation of personal style through strategic piercing and jewelry selection.
Special Services
MARIA TASH elevates the piercing experience through their signature Professional Piercing Service, which transforms what might elsewhere be a purely functional procedure into a luxurious, personalized ritual. This service begins with comprehensive consultation where highly trained specialists—many with backgrounds in both healthcare and fine jewelry—evaluate the client’s unique anatomy, discuss aesthetic goals, and explain appropriate jewelry options for optimal results. The actual piercing procedures take place in private, clinical-grade rooms that maintain hospital-level sterilization standards while providing the comfort and ambiance expected in a luxury retail environment. Using exclusively medical-grade equipment and materials, these specialists employ precise techniques developed specifically for each anatomical location, ensuring accurate placement that considers both immediate aesthetic impact and long-term wearability. The service includes detailed aftercare guidance, complete with professional-grade products and access to follow-up care throughout the healing process. This meticulous approach has redefined industry standards, elevating piercing from a casual service to a sophisticated procedure that acknowledges its status as both a medical process and an aesthetic art form.
The brand’s renowned Ear Styling Consultation service represents perhaps their most distinctive offering, providing clients with expert guidance in creating harmonious, personalized arrangements of piercings and jewelry that complement their unique ear anatomy. This specialized service begins with a thorough examination where stylists analyze the client’s anatomical structure, noting features that might highlight certain placements while identifying areas where modification might be necessary to accommodate physical characteristics. Building upon this assessment, stylists create customized recommendations for both existing and potential new piercings, considering factors such as lifestyle, professional environment, and personal aesthetic preferences in their suggestions. Using the brand’s extensive jewelry collection, they then curate proposed styling arrangements that might combine different metals, gemstones, and design elements while maintaining visual cohesion across the entire ear landscape. This service often employs visualization techniques including temporary placement of jewelry pieces to help clients envision completed arrangements before committing to permanent modifications. For clients with existing piercings, the consultation may focus on jewelry upgrades or rearrangements that refresh their look while incorporating new elements that reflect current preferences or special occasions. This bespoke approach acknowledges the ear as a complete artistic canvas rather than a collection of isolated piercings, transforming personal adornment into a comprehensive expression of individual style.
MARIA TASH further enhances the client experience through specialized Jewelry Maintenance and Upgrade Services that address the unique requirements of fine body jewelry worn continuously. Recognizing that body-worn pieces encounter different conditions than occasional-wear traditional jewelry, the brand offers professional cleaning services using techniques and equipment specifically designed for the delicate mechanisms and settings of their pieces. Regular maintenance appointments include comprehensive inspection of critical components like threaded connections, closure mechanisms, and stone settings to identify potential issues before they lead to damage or loss. For clients whose style preferences or jewelry needs evolve over time, the Jewelry Exchange Program provides opportunities to upgrade or modify existing pieces, with allowances applied toward new purchases based on the original item’s value and condition. This program encourages clients to view their MARIA TASH collection as an evolving investment that grows with their personal style rather than static purchases. Complementing these services, the Piercing Evaluation and Modification program assists clients experiencing issues with existing piercings (including those performed elsewhere), offering expert assessment and remediation options ranging from jewelry adjustments to complete repositioning when necessary. This comprehensive service approach reflects the brand’s holistic philosophy where the piercing, jewelry, and ongoing care are considered integral components of a unified experience that continues long after the initial purchase or procedure.
Payment Methods
MARIA TASH offers payment options befitting their position in the luxury market, with systems designed to accommodate significant investments in fine jewelry while providing appropriate security for both transactions and valuable merchandise. The boutique accepts all major credit and debit cards including Visa, MasterCard, American Express, and Discover, with enhanced verification protocols that protect both customers and the business during high-value purchases. Digital wallet solutions including Apple Pay, Google Pay, and Samsung Pay are supported for clients preferring contactless transaction methods, particularly valuable for international visitors utilizing mobile payment systems prevalent in their home countries. For significant purchases, wire transfer options provide secure payment pathways with verification procedures that accommodate banking hours and international time differences when necessary. The boutique maintains relationships with luxury credit services including specialized jewelry financing programs that offer favorable terms for qualified clients making substantial investments in collection building or complete ear styling projects. These diverse payment pathways acknowledge the range of purchase levels at MARIA TASH, from accessible entry pieces to significant diamond-intensive designs that represent major acquisitions.
Understanding that fine jewelry often serves ceremonial or gift-giving purposes, MARIA TASH has developed specialized payment services that enhance these emotionally significant transactions. Gift cards are presented in premium packaging reflective of the brand’s luxury positioning, available in any denomination and featuring extended validity periods that accommodate long-term planning for special occasions. For engagement, wedding, and anniversary purchases, the boutique offers specialized consultation services that include financial guidance regarding appropriate investment levels, sometimes structuring payment plans aligned with ceremony dates or relationship milestones. Corporate clients receive dedicated service for executive gifts, employee recognition programs, and special event planning, with consolidated billing options and detailed documentation for accounting purposes. The boutique’s international clientele benefits from transparent currency conversion with favorable exchange handling and tax documentation services that simplify the process of obtaining VAT refunds or duty exemptions where applicable. These specialized payment considerations reflect MARIA TASH’s understanding that fine jewelry transactions extend beyond simple retail exchanges to encompass significant personal moments and financial planning, with systems designed to accommodate these complex intersections with appropriate sensitivity and flexibility.
Access and Accessibility
MARIA TASH demonstrates commitment to inclusive service through thoughtful design considerations at their Broadway flagship location in New York City. The storefront features an entrance with minimal threshold barriers, allowing comfortable access for clients using mobility devices. Inside, the spacious floor plan incorporates generous pathways between display areas that accommodate wheelchairs and other mobility aids while maintaining the elegant, gallery-like atmosphere that defines the brand aesthetic. The consultation areas include adjustable seating options that serve diverse body types and physical needs, ensuring comfortable interactions during the often extended styling discussions that precede piercing services or significant jewelry acquisitions. Private piercing rooms are designed with sufficient space for assistive devices and support persons when required, with adjustable positioning equipment that accommodates various physical requirements during procedures. Display cases are installed at heights accessible from seated positions, with lighting systems designed to minimize glare that might impact visibility for clients with visual sensitivities or impairments. These physical accommodations reflect the brand’s understanding that luxury service must be accessible to all clients regardless of physical considerations.
Beyond architectural elements, MARIA TASH addresses accessibility through operational policies and staff training designed to serve diverse client needs. The appointment system facilitates advance communication of specific requirements, allowing the team to prepare appropriate accommodations before the client’s arrival. For those unable to visit during standard hours due to medical treatments, caregiver responsibilities, or other constraints, the boutique offers flexible scheduling including early morning or after-hours appointments arranged by request. Staff members receive specific training on assisting clients with various disabilities, including communication approaches for those with hearing impairments, descriptive techniques for visually impaired customers, and patient, adaptive interaction styles for neurodivergent individuals or those with anxiety concerns. For international clients, the team includes multilingual staff members who facilitate communication in several languages, with translation services available for less commonly spoken languages when needed. Remote consultation options accommodate those unable to visit in person due to geographical, health, or mobility limitations, with video appointments allowing expert stylists to provide guidance based on submitted photographs and measurements. These comprehensive accessibility considerations reflect MARIA TASH’s commitment to ensuring their distinctive services remain available to all interested clients, regardless of physical, cognitive, or communication differences.
